Found insideThis book is designed to help improve the medical care of athletes across the world who play team handball â including not only handball itself but also such sports as beach volleyball and mini-handball. Found insideExplore 50 of the world's greatest running routes, from short urban runs to cross-country trails and must-do marathons. Olympic Turnaround is also the story of the broadcast industryâs love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. This book reviews the current understanding of the mechanical, chemical and biological processes that are responsible for the degradation of a variety of implant materials. Traces the history of the modern Olympics from 1896 to 2000, contrasting the ideal of the game with the often politicized reality. Found insideRunning the Dream pulls us into the rarified world of professional running in a way we can all relate to, regardless of speed, and to take away pieces of one manâs amazing journey to try to achieve our own potential. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Found insideCrucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Found insideThese volumes examine how each of these facets of globalization affects American government, law, business, economy, society, and culture. Found insideIt is divided into three sections: 1. Scientific evidence, causation, and sport; 2. Science technology and sport officiating; and 3. Scientific influences on the construction of sport. Youâll be captivated by this delightfully probing book.â âChristopher McDougall, author of Born to Run âIf thereâs such a thing as a living encyclopedia of running shoes, itâs Brian Metzler. "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- In a memoir that pierces and delights us, Jill Ker Conway tells the story of her astonishing journey into adulthoodâa journey that would ultimately span immense distances and encompass worlds, ideas, and ways of life that seem a century ... The Olympic runner, actress, filmmaker and writer Alexi Pappas shares what sheâs learned about confidence, self-reliance, mental health, embracing pain, and achieving your dreams. âHeartbreaking and hilarious.ââMindy Kaling ⢠âA ... Found insideLet Your Mind Run is a fascinating intimate look inside the mind of an elite athlete, a remarkable story of achievement, and an insightful primer on how the small steps of cultivating positivity can give anyone a competitive edge. Found inside â Page 19How companies such as Nike treat their network of suppliers and ... at the end of January 2020 captures the detail: âThe hugely controversial Nike Vaporfly ... Found insideThis book draws together the very latest research on biomechanical, medical and engineering approaches to the study of sports surfaces. Found inside â Page 1Roger Pielke reveals how sports stars break the rules in their search for a competitive edge. For Orton, this is a chance to instruct and inspire. For the running reader, it is a chance to make amazing new strides. Combining sports drama and business exposé, Win at All Costs tells the full story of Nikeâs running program, uncovering a corporate win-at-all-costs culture. Found insideThis second edition of Genetics and Sports expands on topics previously discussed in an attempt to create an integrated and holistic understanding of the field of sports genomics. This book Intuition Girl will give the tools and steps to live a fun-filled adventurous life with a purpose all while you tap into your own intuition. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Found insideFilled with healthy habits to help you take charge of your life with wit, energy, and confidence, this inspiring guide will show you how to look, feel, and be your best in a busy, fast-paced world. This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more ... The text is divided into ten chapters which progress logically in terms of the difficulty of their subject matter. Sports law and its infringement has rarely dominated headlines as it has in recent times. In light of this, the third edition of this seminal text could hardly be more timely. Found insideThey all wore the Zoom Vaporfly Elite, which used a controversial carbon-fiber plate in the midsole to maximize energy return. Nike never gave that model a ... Found inside"Finally, the complexity of sports and health is being considered in full. This book challenges contemporary thinking toward the prevention of injuries in sports, and provides tangible solutions to help our field into a new decade. Found insideA Most Beautiful Thing is the inspiring true story about the most unlikely band of brothers that form a family, and forever change a sport and their lives for the better. Found insideIn this young readers edition of the international bestseller, Nike founder and board chairman Phil Knight 'offers a rare and revealing look at the notoriously media-shy man behind the swoosh' (Booklist), opening up about how he went from ... Whatever your level, this book provides valuable advice that will help you achieve your goal. Foreword by Daley Thompson CBE. Fully illustrated with 150 colour photographs. Found insideâEssential reading for every runner.â âMenâs Fitness âCompellingâ¦As becomes clear not long after its starting gun, this book transcends the search for a two-hour marathon.â âThe Washington Post Two hours to cover twenty-six ... Found insideâThis book is AMAZING!â â MALCOLM GLADWELL âIf you want to gain insight into the mind of great athletes, adventurers, and peak performers then prepare to be enthralled by Alex Hutchinsonâs Endure.â â BEAR GRYLLS Found insideDONâT HATE THE PLAYER. HATE THE GAME. Doping in sports is a history of good versus bad. Or so the story goes. Truth is, athletes have doped to do their jobs since the dawn of organized sports. Found insideThe courageous and transformative story of triathlon hall-of-fame athlete Julie Moss. In 1982, Julie Moss ran the Ironman triathlon for her college senior research project. At the heart of the book is an in-depth empirical study of three (traditional and emerging) sports in the US â tennis, soccer and rugby â that offer important lessons on the development of elite sport, methods for increasing ... This book is the first to bring together experts studying complex systems in the context of sport from across the world to collate core theoretical ideas, current methodologies and existing data into one comprehensive resource. Topics include: the history of endurance training; the social phenomenon of marathon running; marathon myths and medicine; the effects of ageing; and the dominance of African runners. 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